Search engine marketing is a technique in which your website can appear higher in a summary of SE results. It implies designing a web site such that it ranks higher searching engines when someone searches for a specific phrase that relates to this website. A website could have more visitors in the event it appears earlier inside the search engine rankings and and this is what search the engine do.
SEO targets different types of search including image search, local search, industry specific vertical search and video search which provides a web site web presence. As a technique of web marketing SEO considers how search engine listings work and what folks look for. Optimizing a website involves editing the written text and HTML so that you can raise the relevance to specific keywords and also for removing barriers to specific activities of SEO.
SEO also describes “google search optimizers”, it is a term adopted by a niche of consultants who perform optimization projects on the part of clients and by employees who search engines optimization companies. They offer SEO as being a stand-alone service or as an element of broader advertising campaign. This is because effective SEO may sometimes require changes to HTML source code of the site, SEO tactics may be needed being included in site development and design. You can find a class of optimszation like black hat and spamdexing which make use of methods like link farms, keyword stuffing and article spinning that degrade the relevance of search results and user experience of the engine. These searches for anyone sites designed to use these technologies and removes them off their indices.
SEO came into use probably in 1997 when marketers found the requirement for having their sites in higher ranks and visible in SEO results. Starting in this year webmasters made efforts to rank well in SE, some even manipulated ranks in SE by stuffing pages with irrelevant keywords. Earlier ones had their algorithms adjusted in a way that to prevent webmasters from manipulating ranks.