Dolce & Gabbana would like to tell their story in black and white. It’s anything they wear, it’s the things they sell inside their shiny new store and, judging by their clutterless Manhattan office, it’s anything they surround themselves with.
Within an interview, they create their lives sound almost basic and simple, speaking in heavily Italian-accented English about visiting the movies or enjoying great Italian bread and a nibble of salami.
Although the tale of karl lagerfeld is way more colorful than that: They’re two guys who 22 yrs ago started with 2 million lira — about $1,500 — in their pockets and possess since seen their tiny womenswear collection grow to your top-tier model of clothing, accessories and even a restaurant. Come early 2008, the men of Milan (Gabbana) and Palermo (Dolce) will discover their names on two stores in India to add to an absolute of 81 independent boutiques. Their company employs near 3,500 worldwide.
Usually the one constant in their story: They are deft. When fashion’s mood was serious, so were they. These people were all rock ‘n’ roll whenever they would have to be from the 1990s and from now on they visit a shift to more proper clothes — suits males and lovely dresses for ladies. The cabability to shift gears appear to be element of their master plan.
Dolce & Gabbana is definitely a go-to brand for celebrities — Madonna is their favorite to dress — and so they draw fashion’s A-list for their runway shows that traditionally have boasted glitz and se-x appeal. With a recent high-powered day, they christened their redesigned Madison Avenue flagship in the company of actors Jason Lewis and Josh Lucas, and had a dinner planned to celebrate their new men’s fragrance with Matthew McConaughey, who’ll star in ads to the One males. The designers gave Kate Hudson and Eva Mendes personal tours of your glistening retail space the last day.
After they met in the early 1980s working in the identical office in Milan, Gabbana’s background is in graphic design. Dolce was the son of any tailor along with learned the trade at the young age.
Mostly you’ll discover the 45-year-old Gabbana at your workplace. Dolce, 49, is the someone to make frequent design scouting trips.
Surely, though, the designers must be doing more glamorous things too, as they are setting up a hard sell to other men which they need five different looks inside their wardrobe, including work clothes, dinner clothes, sport and casual clothes, something trendy for the clubs. The fifth category is aperitif clothes, worn between work and dinner, Gabbana explains.
“Males are shopping a lot more like women,” Gabbana said. “They will likely spend more money on clothes, but not clothes for work. They’ll buy maybe four suits a season, nonetheless they love shelling out for crocodile shoes or cashmere sweaters.”
“Jackets, too,” added Dolce, although he chooses to ward off the chill at the office using a cozy chunky knit sweater over his black shirt, vest and tie.
Men nowadays are looking for an excellent and chic James Bond style, Dolce says. He notes the slim suit of his design partner.
“It’s in regards to a clever lover, not just a playboy. A black suit, white shirt is focused on the feeling from the guy. It’s an envelope. What’s important is what’s inside.”
This thought is an evolution to get a label that had largely built its reputation on slinky styles. The designers also are adapting this new philosophy to the womenswear, beginning with its much-heralded upcoming spring collection that is romantic and feminine. The emphasis is on delicate dresses.
“We’ve changed many things,” Gabbana said. “We haven’t lost your body of your woman but we made the collection more soft. … Don’t worry, we haven’t forgotten se-xy.”
“Our vision doesn’t change each season. We want to explore this viewpoint,” he stated.
The designers pledge that after a number of years concentrating on building brand awareness and getting into new markets, it’s the garments and accessories that really have their attention now. They’ve also got their eye on their customers.
The latest store, as an example, is ultra modern and roomy — even dressing rooms. At first, the area may appear sparse, but, in fact, it’s a luxurious to get space to browse a whole offering of womenswear, menswear, shoes, bags, jewelry and so on.
It’s hard never to see the prices, too. It’s standard for dresses and bags to top $one thousand, so Dolce & Gabbana items aren’t impulse buys for most people. You will discover a less expensive, secondary line called D&G — a gown is more prone to cost $500 — bought from its own branded stores and also in department and specialty stores.
Because of their fine craftsmanship, though, balmain clothing on sale says their items are meant to last and turn into fully incorporated into one’s closet rather than be worn just on special events.