Picking a PPC Agency which meets your requirements is a long and sometimes difficult process. Many client’s will go through a number of agencies before finding the right someone to meet their business structure.
This does not always mean how the past agencies were not efficient at their work, but signifies that the present market is so bespoke that client’s are demanding more insight that in the past.
There may be a good amount of choice, there has to be 1000’s of dedicated and integrated PPC agencies who use different tools and solutions to achieve their client’s targets. This post aims to provide a few recommendations on what to look for and what to ask, during the early stages of the RFP.
Have you been confined to one tracking/bid management tool? – Many PPC agencies, utilise a 3rd party or perhaps in-house technology solution which manages your campaign performance, should they be restricted to one solution. Then is the fact solution suited to your model??
Is it possible to provide case studies to you clients, performance? – Obviously this data is confidential, however they should be able to provide “ball park” figures and percentages to enable them to prove how successful they are. You will need to have a look at their performance since undertaking the campaign so ask for a pre and post snapshot to gain access to the impact.
What differentiates you against the others? – This is among the most important question of which all, with a huge number of PPC agencies competing for your business, why are they different? Expect some “marketing” fluff in this particular reply, but look in between the lines, an agency should be passionate and dedicated to the their clients and provide something unique.
Describe our business, and exactly how it can be currently viewed in the market – A PPC agency ought to know there client’s business and merchandise inside out, they ought to be an extension of the marketing team, ppcmangement need to know your organization. This too shows if the agency has done their research and it has taken time to know your expectations.
Exactly how much? – Easy enough really, what is the cost, including tracking fees, setup costs as well as other “hidden charges”. Have it in composing and make certain that every prices are fully transparent. After you have this you are then able to work out a genuine Return on Investment (ROI).
Include these simple questions within your brief, and you will should be able to pick the right agency. We recommend you “Google” them and check out the way they are perceived in the marketplace.